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“Ted has the rare ability to bridge the gap between client and creative. Not only does he create a clear and focused strategy, as opposed to a philosophy statement, from which creatives can immediately execute, he is able to explain to clients why the concept is a logical and help sell the overall creative execution. That is a rare combination.”
Jeff Vinick
Creative Director
Renegade
“Ted is an experienced strategic thinker who cuts through the crap, bringing clarity and sometimes brutal honesty to brand marketing. He's not about tinkering with brands - he's a change agent to bring about significant results.”
Sara Bamber
Creative Director
Anomaly
“Ted is a best-in-class brand strategist. He is a creative and conceptual thinker, a very good analyst and has excellent strategic vision. He's also a fabulous presenter (a unique style, but a compelling one). I miss him and wish I could work with him again.”
Douglas Atkin
Chief Community Officer
Meetup Inc
Author
The Culting of Brands
“When you meet Ted you will really like him. When you work with Ted you will realize he is among a rare breed of planners with the pedigree it takes to understand business problems and the keen creative intuition to solve them with planning smarts. He lights up at the tough challenges, yawns in your face if it's too obvious or easy but will always make what you need bright, better, and worthy of taking notice.”
Maria Tender
Planning Director
DDB New York
